Copywriting Tutorial | The "Send Me Your Address" Email Hook

Hey everyone, Jonathan Coates here from Portland, Oregon.

Today, I want to dive into a fascinating copywriting technique I discovered on Swipe.co.

This method revolves around the "Send Me Your Address" email hook, which has proven effective in converting prospects for free offers. Let's break down why it works and how you can apply it to your marketing strategy.

What is the "Send Me Your Address" Hook?

The "Send Me Your Address" hook, popularized by marketers like Addison Wiggins and Jim Rickards, starts a promotional campaign not by immediately asking for the prospect's details, but by building curiosity and desire first.

This approach lowers resistance to taking action because it simplifies the initial request.

Understanding Its Effectiveness

When offering something for free, whether it's a book or a trial subscription, the "Send Me Your Address" hook leverages the psychological principle that people are more willing to provide their information when the perceived cost is low.

It's not about convincing them to buy outright; instead, it primes them for further engagement through compelling copy that follows.

Application in Your Marketing

If you're planning a free book promotion or a trial offer, consider using this hook strategically:

- Clear Value Proposition: Clearly state the benefits of your offer without overwhelming the prospect with details.

- Personalization: Make the interaction feel personal, as if you're addressing the prospect one-on-one.

- Call to Action: Directly ask for their address or information with minimal effort required on their part.

Conclusion

In conclusion, the "Send Me Your Address" email hook is a powerful tool for initiating customer acquisition campaigns with low barriers to entry.

By focusing on simplicity and immediate action, you can effectively increase conversions for your free offers. Remember to craft your copy with clarity and relevance to maximize its impact.

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