How to Build & Deploy a Chatbot for Your Business & FB Messenger w/o Code

Integrating a chatbot into your business strategy can significantly enhance customer interaction and streamline operations. 

Whether you're looking to deploy a chatbot on Facebook Messenger or embed it seamlessly on your website, the process doesn't require extensive coding skills. 

Here's a step-by-step guide on how to achieve this using a user-friendly platform like Whatnot.

Setting Up Your Chatbot with Whatnot

To begin, sign up for Whatnot and confirm your email to access the platform. 

Once logged in, navigate through the menu options on the left-hand side: Analytics Dashboard, Live Chat, AI Studio (requires upgrade), Bot Builder, Channel Configurations, Contacts, and the App Market.

Deploying on WordPress

For WordPress integration, locate Whatnot on the Plugins Market, install, and activate it within your WordPress dashboard. 

This seamless installation allows you to configure and manage your chatbot directly from your website.

Creating Your Chatbot

In the Bot Builder section, start by creating a new bot. Choose between Inbound (for answering visitor questions) or Outbound (for proactive customer engagement). 

Select "Web" as your deployment option, similar to setting up templates on platforms like Optimized Press.

Designing Conversation Flows

Begin your chatbot setup by choosing from various templates or creating a new one from scratch. 

Utilize features like action blocks (e.g., sending messages, collecting inputs) to design a tailored conversational flow. 

Customize greetings and response options to suit your business needs, such as offering service options or collecting customer information.

Integration and Deployment

Once your chatbot is configured, activate it to go live. You can deploy it on your WordPress site and connect it to other platforms via integrations available in the App Market. 

Use the provided snippet to embed the chatbot seamlessly into your website.


Building and deploying a chatbot for your business doesn't have to be complex or code-intensive.

 Platforms like Whatnot simplify the process, offering intuitive tools akin to popular automation software. 

By following these steps, you can enhance customer engagement and streamline operations across multiple digital touchpoints effortlessly. 

Start today and revolutionize your customer interaction with AI-powered chatbots.

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Jonathan Coates
Jonathan Coates

I hope you enjoyed this post. I share new weekly articles and training here on the blog that is specifically designed to help you grow your business, convert more sales, and generate more leads so that you can live the lifestyle you love with a thriving business. Please share any content ideas that you would like me to create for you!