Hey whatsup everyone Jonathan here, and in today's free copywriting tutorial I will be covering the three S's first coined by the legendary Gary halbert world renowned and God Tier Copywriter and he emphasized the importance of the three S's: the Star, the Story, and the Solution.

The star is the main character of your story. It could be you, one of your success stories, or someone else entirely. Whoever it is, make sure that they are someone your audience can relate to and root for.

The story is what grabs your audience's attention and pulls them in. It could be a personal story of triumph over adversity or a fictional story that highlights the benefits of your product or service.

Finally, the solution is what your product or service provides. It's the answer to your audience's problems and the reason they should buy from you.

But how do you incorporate your character into these elements? One way is to become the reluctant hero. This is someone who didn't necessarily want to be a hero but stumbled upon a solution that worked for them and now wants to share it with others.

Another option is the hometown boy or girl who made it big. This is someone who started from humble beginnings and succeeded against the odds, and now wants to help others do the same.

Finally, there's the us versus them mentality. This is when you position yourself and your audience against a common enemy or problem, and work together to overcome it.

By incorporating your character into your marketing, you become more relatable and trustworthy, which can lead to increased sales and customer loyalty.

So start thinking about who your star is, what story you want to tell, and how your product or service can provide a solution.

Then, infuse your character into every aspect of your marketing and watch as your audience responds with enthusiasm and support.

In conclusion, the power of incorporating your character into your marketing cannot be overstated.

It allows you to connect with your audience on a deeper level, build trust and credibility, and ultimately drive more sales and success. So take the time to develop your character and make it a central part of your marketing strategy.


Star Story Solution Google Docs

The Gary Halbert Letter

Frank Kern


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Jonathan Coates
Jonathan Coates

I hope you enjoyed this post. I share new weekly articles and training here on the blog that is specifically designed to help you grow your business, convert more sales, and generate more leads so that you can live the lifestyle you love with a thriving business. Please share any content ideas that you would like me to create for you!