In today's digital age, businesses face a constant challenge of creating compelling copy that resonates with their target audience.
With so much content available online, it's essential to craft copy that stands out and speaks directly to the reader's needs and interests.
The OATH formula is an effective strategy for creating audience-specific copy that targets different reader stages.
The OATH formula is based on four different reader stages: Oblivious, Apathetic, Thinking, and Hurting.
Each stage represents a different level of market awareness of your brand, product, or service.
By understanding where your reader is in the buying process, you can tailor your copy to their specific needs and interests.
Let's take a closer look at each of the OATH formula's four reader stages and how you can create copy that resonates with each audience.
Oblivious:
At this stage, the reader has no idea about your brand or offer.
They are unaware of their need for your product or service.
To target this audience, your copy should be attention-grabbing and informative.
Use clear and concise language to explain your product or service and how it can benefit the reader.
Highlight your unique selling points and demonstrate why your brand is the best choice for their needs.
Apathetic:
At this stage, the reader is aware of your brand but is uninterested or indifferent.
They may have heard of your product or service but have not yet seen the value in it.
To target this audience, your copy needs to demonstrate why your product or service is worth their attention.
Use social proof and testimonials to show how others have benefited from your brand.
Highlight the features and benefits of your product or service that set it apart from the competition.
Thinking:
At this stage, the reader has identified a potential need for your product or service.
They are considering their options and researching different solutions.
To target this audience, your copy should provide in-depth information about your product or service.
Use case studies, white papers, and product demos to show how your brand can meet their needs.
Address any potential objections or concerns they may have and provide clear answers to their questions.
Hurting:
At this stage, the reader has a problem that desperately needs to be solved.
They are actively looking for a solution and are ready to take action.
To target this audience, your copy needs to be persuasive and action-oriented.
Use urgency and scarcity to encourage them to take immediate action.
Highlight the benefits of your product or service and how it can solve their problem quickly and effectively.
By using the OATH formula, you can create copy that speaks directly to your audience's needs and interests.
By tailoring your copy to each reader stage, you can increase the effectiveness of your marketing efforts and drive more conversions.
In summary
the OATH formula is a powerful tool for creating audience-specific copy that targets different reader stages.
Whether your reader is oblivious, apathetic, thinking, or hurting, you can use the OATH formula to create copy that resonates with their specific needs and interests.
By using this strategy, you can increase the effectiveness of your marketing efforts and drive more conversions for your business.
So, start using the OATH formula in your copywriting today and see the difference it can make for your brand!
=== TOOLS & RESOURCES MENTIONED IN THE VIDEO ===
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