In this video i'll be explaining the benefits of using GTM (Google Tag Manager), which is a free tool that allows users to easily add and manage marketing and analytics tags on their website without requiring any coding knowledge.
You can either sign in with their Google account or create a new one, once logged in, I explain how to create a new container in GTM, which is essentially a container for all of the tags, triggers, and variables that you will be using on your website.
To create a new container, users simply need to click on the "Create Container" button and follow the prompts to enter their website's URL and choose the type of container they want to create (e.g., web, AMP, iOS, Android).
After creating a new container, i'll be showing you how to navigate the GTM dashboard, which consists of three main sections: "Tags," "Triggers," and "Variables."
The "Tags" section is where users can add and manage the various tags that they want to use on their website, such as Google Analytics, AdWords conversion tracking, and custom HTML tags.
The "Triggers" section is where users can set up rules to determine when a tag should be fired, such as when a user clicks on a specific button or fills out a form.
And the "Variables" section is where users can define variables that can be used in their tags and triggers, such as the URL of the page or the user's geographic location.
I also explain how to set up Google Analytics through GTM, which is a powerful tool for tracking website traffic and user behavior.
To set up Analytics, users will need to create a new tag in the "Tags" section and choose "Google Analytics" as the tag type.
They will then need to enter their Analytics tracking ID and choose the type of tracking they want to use (e.g., pageview, event, transaction).
This will allow GTM to track and manage all of the tags and triggers that have been set up in the dashboard.
So if you need a comprehensive guide for beginners on how to set up and use Google Tag Manager to track clicks and other user actions on their website, then this video is for you because I cover all of the basics, from creating a GTM account and container to setting up Analytics and connecting GTM to the website.
=== TOOLS & RESOURCES MENTIONED IN THE VIDEO ===
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