The BAB formula is a powerful storytelling tool used by writers, marketers, and communicators for decades. It's a simple and effective way to tell a compelling story that resonates with the reader.

At its core, the BAB formula is about highlighting a problem or pain point and offering a solution that will improve the situation. It consists of three key elements: Before, After, and Bridge.

Before is where the story starts, and it's where the reader is introduced to the problem or pain point. This is an opportunity to build empathy with the reader by showing them what life is like now and how they are affected by the problem.

After is where the story ends, and it's where the reader is shown what their life will be like once the problem has been solved. This is a powerful motivator because it gives the reader a clear picture of what they can look forward to if they take action.

The Bridge is what connects Before and After and is the solution to the problem. This is where the storyteller provides the steps that the reader can take to solve the problem and get from Before to After.

The BAB formula is perfect for storytelling because it takes the reader on a journey from a place of pain to a place of hope. It's a journey that everyone can relate to and that everyone wants to be a part of. Whether you're trying to sell a product, raise awareness about an issue, or simply entertain your audience, the BAB formula will help you connect with them and deliver a message that sticks.

In conclusion, the BAB formula is a powerful storytelling tool that is ideal for identifying pain points, building empathy, and motivating the reader to take action. Incorporating the BAB formula into your storytelling can help you engage your audience, drive results, and achieve your goals.


B.A.B. Formula Guide Shown in Video 

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Jonathan Coates
Jonathan Coates

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