How to Do Competitor Analysis on Instagram


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Competitor analysis on Instagram is crucial for devising a successful marketing strategy that resonates with your target audience and drives engagement. 

As Instagram continues to dominate the social media landscape, understanding your competitors' tactics can provide valuable insights into what works and what doesn't. 

Here’s how you can effectively conduct competitor analysis on Instagram.

Identifying Your Competitors

To begin your competitor analysis, start by identifying key influencers, brands, and businesses in your niche. 

These are the accounts that your target audience follows and engages with regularly. 

Utilize Google and Instagram searches using relevant keywords like "dog accessories" or "pet clothing" to find top competitors such as PetSmart, Petco, and other leading brands.

Analyzing Competitor Strategies

Once you have identified your competitors, it’s time to delve deeper into their Instagram strategies. Here are key metrics to focus on:

- Account Growth: Track the number of followers and their growth rate over time. Tools like Social Blade can provide insights into daily follower growth.

- Engagement Metrics: Analyze the average likes and comments per post using tools like Command Analytics. This helps gauge the popularity of their content and audience interaction.

- Publishing Frequency: Determine how often your competitors post content. This insight can guide your own posting schedule to maximize visibility.

- Content Analysis: 
Examine the type of content your competitors post – whether images, videos, or carousel posts. Pay attention to visual styles, colors, and use of filters that resonate with their audience.

Leveraging Hashtags and Engagement

Hashtags play a pivotal role in increasing discoverability on Instagram. Identify which hashtags your competitors use frequently and explore their effectiveness in driving engagement.

Additionally, monitor branded hashtags to gauge their popularity and usage among your target audience.

Optimizing Your Strategy

Armed with insights from your competitor analysis, refine your Instagram strategy accordingly.

Experiment with content styles, posting schedules, and hashtag usage based on successful patterns observed in your competitors’ profiles. 

This approach can save you significant time and effort that would otherwise be spent on trial and error.


In conclusion, conducting thorough competitor analysis on Instagram provides a blueprint for optimizing your own marketing efforts. 

By understanding what resonates with your audience through the success of others, you can streamline your strategy and achieve faster growth. 

Remember, continuous monitoring and adaptation are key to staying ahead in the dynamic landscape of social media marketing.

By following these steps, you can harness the power of competitor analysis to propel your Instagram presence to new heights. 

Stay tuned for more insights and strategies to enhance your social media marketing efforts.


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Jonathan Coates
Jonathan Coates

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