Hey, whatsup folks in today's free copywriting tutorial I'm pretty excited because I dive back into one of my favorite books of all time: Applied Business Correspondence by Herbert Watson. 

In my last training on this masterpiece, we talked about a profitable sales letter where the company was selling fertilizer.

 & now we go into great detail on the difference between attracting and gripping the reader's attention, because as the authors mention: there's an important distinction. 

So we get real surgical here and break this down, there are a few excerpts I share with you that I believe you will find helpful in your business once you apply it in practical applications such as your sales funnels, 

advertorials, email subject lines, etc.

 As a bonus, I also share with you two different headline generator tools that only require the main keyphrase from your market or content piece and a click of a button, 

and it will literally generate up to 700 plus practical and proven headline templates, 

and all they will need is a few grammatical corrections and some re-arranging of words occasionally.

 You will have so many to choose from, that you will never run out of headline ideas again. 

I hope you enjoy the video as much as I enjoyed making it!

=== TOOLS & RESOURCES MENTIONED IN THE VIDEO ===

Applied Business Correspondence

Title Generator

Small Business Trends Headline Generator

Small Business Trends Thesaurus


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If you're like me then you're thinking, how can I get as much traffic to my product as possible without having to spend any money or bug family and friends. 

& thats the exact reason I created the Limitless Traffic Formula! With this free download you get:

Instant Access to a 43 Page Ebook (With Free Resale Rights)
Learn How to Get Hundreds of Buyer Leads to Your Offer
Learn How to Bring in High Quality Targeted Leads to Your Product Consistently



If that sounds like something you're interested in then I highly recommend this Ebook as it can save you aton of money, this is my number one suggestion for free traffic strategies.  

I will be updating it again soon, so be sure to save the google drive version so when I make revision it will update automatically for you. (*Pro Tip)

additional resources:


Jonathan Coates
Jonathan Coates

I hope you enjoyed this post. I share new weekly articles and training here on the blog that is specifically designed to help you grow your business, convert more sales, and generate more leads so that you can live the lifestyle you love with a thriving business. Please share any content ideas that you would like me to create for you!

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