How to Provide Value to Your Email Subscribers to Keep Them Engaged in Your Funnel Over the Long Term

Today, I want to share some strategies on how to continually provide value to your email subscribers so that you can maintain their engagement over time.

Segment Your Email Marketing Campaign

After your subscribers opt-in and receive their initial incentive, such as an ebook or a tutorial, it's crucial to keep them engaged with segmented email sequences.

Here's how you can structure it:

Chaptered Email Sequences

Divide your content into chapters or segments.

For instance, create an eight-day email sequence for each chapter. Allow a gap of about five to eight days between each chapter to give your subscribers time to consume and appreciate the content.

Providing Ongoing Value

Here are some effective ways to provide ongoing value to your subscribers:

1. Link Roundups

Regularly compile and send out curated lists of recent references and resources relevant to your subscribers' interests.

Add captions to explain how each resource can be beneficial to their business.

2. Articles

Utilize PLR (Private Label Rights) articles as inspiration to create engaging content.

You can find these articles on various PLR websites, which can serve as a starting point for your research and content creation.

3. Videos

Create or source PLR videos that provide valuable insights and information to your subscribers.

Videos can be a powerful way to engage your audience and convey complex ideas effectively.

4. Ebooks

Develop short ebooks based on your expertise or PLR content.

These ebooks can serve as valuable resources that your subscribers can download and refer to for in-depth knowledge on specific topics related to your niche.

Long-Term Engagement Strategy

To maintain long-term engagement, consider extending your email campaigns over several years, as some experts do.

By creating chapters and segments that span extended periods, you can continue to offer fresh insights and relevant products tailored to your subscribers' evolving needs.

Conclusion

In conclusion, keeping your email subscribers engaged requires consistent effort and valuable content delivery.

Segmenting your campaigns and diversifying content formats such as articles, videos, and ebooks will help you sustain interest and build a loyal subscriber base over time.

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TOOLS & RESOURCES MENTIONED IN THE VIDEO

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