Hey, what's up everybody Jonathan Coates here, and in today's free Copywriting tutorial,
we will be covering the "4 U's" Formula which is a very convenient framework first coined by Michael Masterson 

and essentially what this formula does is, breaks a concept down into the following procedure:

1. Urgent

2. Unique

3. Useful

4. Ultra-Specific

With each one of the stages, we are able to convey clearly to the reader exactly how they can benefit and solve
an issue or problem in a way they haven't ever before and different from every other option,
and we also tell them why they need to take action immediately to get it done

So you can use this for your titles, headlines, body copy, emails, and sales pages!

I explain how it all works in this video and also share a few examples, I hope you enjoy!



The Gary Halbert Copy Club 

Jay Abraham Letter PDF (1992) 


Donate via Cash App - $joncoates89

If you're like me then you're thinking, how can I get as much traffic to my product as possible without having to spend any money or bug family and friends. 

& thats the exact reason I created the Limitless Traffic Formula! With this free download you get:

Instant Access to a 43 Page Ebook (With Free Resale Rights)
Learn How to Get Hundreds of Buyer Leads to Your Offer
Learn How to Bring in High Quality Targeted Leads to Your Product Consistently

If that sounds like something you're interested in then I highly recommend this Ebook as it can save you aton of money, this is my number one suggestion for free traffic strategies.  

I will be updating it again soon, so be sure to save the google drive version so when I make revision it will update automatically for you. (*Pro Tip)

additional resources:

Jonathan Coates
Jonathan Coates

I hope you enjoyed this post. I share new weekly articles and training here on the blog that is specifically designed to help you grow your business, convert more sales, and generate more leads so that you can live the lifestyle you love with a thriving business. Please share any content ideas that you would like me to create for you!

Leave a Reply

Your email address will not be published.