Copywriting Tutorial: Urgent, Useful, Ultra-Specific, Unique – The “4 U’s Formula” – How to Write More Powerful Copy and Headlines

Hey, what's up everybody Jonathan Coates here, and in today's free Copywriting tutorial,
we will be covering the "4 U's" Formula which is a very convenient framework first coined by Michael Masterson 

and essentially what this formula does is, breaks a concept down into the following procedure:

1. Urgent

2. Unique

3. Useful

4. Ultra-Specific

With each one of the stages, we are able to convey clearly to the reader exactly how they can benefit and solve
an issue or problem in a way they haven't ever before and different from every other option,
and we also tell them why they need to take action immediately to get it done

So you can use this for your titles, headlines, body copy, emails, and sales pages!

I explain how it all works in this video and also share a few examples, I hope you enjoy!

=== TOOLS & RESOURCES MENTIONED IN THE VIDEO ===

Swiped.co 

The Gary Halbert Copy Club 

Jay Abraham Letter PDF (1992) 

CLH Hook PDF 

If you're like me then you're thinking, how can I get as much traffic to my product as possible without having to spend any money or bug family and friends. 

& thats the exact reason I created the Limitless Traffic Formula! With this free download you get:

1. How to get high quality targeted visitors to your offer using Udimi Solo Ads

2. How I made a quick $127.28 doillars on Clickbank - Affiliate Marketing Case Study

3. An Intro to Affiliate Marketing