Why We Must Establish Leadership in Negotiations/Responding to "I'm sorry what did you say?"

As a sales professional, encountering moments when prospects say, "I'm sorry, what did you say?" can be pivotal. 

It indicates a disconnect in communication—one where our leadership and authority may not be fully established. 

When prospects fail to grasp our message or seem distracted, it reflects a failure to captivate their attention and assert our importance.

Establishing Leadership Early

In sales, establishing leadership is not just about closing deals; it's about guiding the conversation with confidence and clarity. 

When prospects ask to repeat ourselves, it's a clear sign—they aren't fully engaged. 

This lack of engagement stems from a perceived lack of leadership on our part. If prospects don't see us as credible leaders, they won't trust us with their business or investments.

The Importance of Assertive Communication

Effective leadership in negotiations demands assertive communication from the outset. 

It's not merely about conveying information but ensuring prospects understand and value what we offer. 

By asserting our expertise and command of the conversation early on, we demonstrate why prospects should listen and ultimately invest in our solutions.


In conclusion, addressing these communication gaps promptly is crucial. Failing to establish leadership early jeopardizes not just the current conversation but future business prospects. 

By commanding attention and respect through assertive communication, we pave the way for meaningful dialogue and successful outcomes.

Remember, in negotiations, every interaction shapes perception. 

It's our responsibility to ensure prospects not only hear us but also see us as capable leaders worthy of their trust and investment.


Stop leaving money on the table! Equip yourself with "The Ultimate Sales, Objection Handling, and Closing Checklist" and turn hesitant prospects into loyal customers. 

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Stop letting sales objections derail your deals

Download my free Sales, Objection Handling & Closing checklist Checklist for Businesses & Content Creators: Address Common Objections & Close Sales! - https://jonathancoates.net/selling-checklist/

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Jonathan Coates
Jonathan Coates

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