How to Use Google & Facebook Audience Insight Tools to Discover & Analyze Your Target Audience
=== TOOLS & RESOURCES MENTIONED IN THE VIDEO ===
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These tools will also help you find congregations and communities across the web that you may not know exist.
This way, you'll be able to locate Facebook pages, forums, Facebook groups, and discover what Instagram pages your audience follows, where they hang out on the internet, and what they're searching for in Google.
Using Meta Business Suite
The first tool I want to discuss is Meta Business Suite.
Although Facebook changed this tool last year and it no longer offers some specific insights, it's still valuable.
You can get a rough idea of your target audience's interests and demographics.
By combining this with Google's Audience Insights, you can get a fuller picture.
On Meta Business Suite, connect both your Instagram and business page.
It will give you details about your current and potential audience, such as age, gender, top cities, and top countries.
Even though the top pages may be broad, you can still gather useful information by filtering interests and demographics.
Leveraging Google's Audience Insights
Next up is Google's Audience Insights. This tool is incredibly valuable, especially since it's free.
With Google Ads, you can create custom segments based on interests or purchase intentions.
This allows you to target people actively searching for products or services related to your business.
Google has over 20 years of data on buying habits, making it a powerful tool for understanding your audience.
To use it, navigate to "Tools and Settings" in your Google Ads account, then click on "Audience Manager."
From there, you can create new custom segments and define your target audience based on their search behavior and interests.
Combining Insights for Better Results
Using Meta Business Suite and Google Audience Insights together can provide a comprehensive understanding of your audience.
Additionally, consider using a premium tool like SimilarWeb Pro for even more detailed data.
SimilarWeb offers insights into website traffic, user behavior, and referring sites, which can be invaluable for discovering where your audience hangs out online.
By understanding your audience's demographics, interests, and online behavior, you can create content that resonates with them, build relationships, and ultimately drive more sales.
Remember, lead with value first and build trust before making sales pitches.
=== TOOLS & RESOURCES MENTIONED IN THE VIDEO ===
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