writing Archives - Jonathan Coates

Transform Your Storytelling with the Proven BAB Formula Before After Bridge

Feb 19, 2023Jonathan CoatesCopywriting, Direct Marketing, Email Marketingaudience engagement, audience psychology, audience retention, BAB formula, before and after, brand messaging, brand storytelling, business storytelling, call-to-action, communication, communication strategy, connecting with readers, content creation, content creation hacks, content creation ideas, content creation strategy, content creation tips, content marketing, content optimization., content strategy, copywriting, creative content, creative writing, Digital marketing, digital storytelling, empathy, engaging content, marketing, Marketing Strategy, motivation, narrative storytelling, narrative structure, pain points, persuasive storytelling, problem and solution, problem-solving, social media marketing, solution-focused, story structure, storytelling, storytelling examples, storytelling for business, storytelling techniques, storytelling tips, video engagement, video marketing, video production, visual marketing, visual storytelling, writing

Introduction to the B.A.B Formula In the realm of effective storytelling, the B.A.B formula—Before, After, Bridge—stands as a cornerstone technique utilized by copywriters, Hollywood filmmakers, and marketers alike. This formula isn’t just a tool; it’s a powerful method to engage audiences by tapping into their emotions and needs. What is the B.A.B Formula? The B.A.B […]

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