How to Use Psychology to Write Attention-Grabbing Headlines Download My Free Copywriting Checklist === TOOLS & RESOURCES MENTIONED IN THE VIDEO === Copywriting Tutorials OATH Formula ICTA Formula BAB Formula (Before-After-Bridge) PAS Formula (Problem-Agitate-Solution) The Copywriter’s Handbook: A Step-by-Step Guide to Writing Copy that Sells* (Third Edition) How to Make Your Advertising Make Money* by […]
Copywriting Tutorial: How to Write Letters That Grip Attention + Free Headline Generator Today I want to dive into the timeless art of copywriting, focusing specifically on how to captivate your audience from the very start. Join me as we explore principles from Herbert Watson’s “Applied Business Correspondence,” a classic text that remains as […]
Copywriting Tutorial: “My Neighbors Laughed When I Ordered, Now They ALL Want a Tomato Garden” Today I want to share a powerful resource with you that’s been a game-changer for my copywriting efforts. It’s called Swipe.co, also known as Swipeworthy, and it’s a goldmine for marketers and copywriters looking to create compelling ads, opt-in pages, […]