How to Diversify Your Social Media Updates for Maximum Engagement

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Hey, what's up, everybody? Jonathan here, and today I’m going to share how you can diversify your social media updates to maximize engagement. 

Social media platforms provide some huge opportunities to build traffic, find your customers, and increase brand awareness. 

But here’s the thing: if your content isn’t varied and engaging, those opportunities will slip away.

So, let's dive into some effective strategies for diversifying your social media content.

Why Diversifying Your Social Media Content Matters


You’ve probably noticed how fast-paced and crowded social media feeds can be. People are scrolling through endless images, links, and messages, and it can feel like a challenge to stand out. The key? You need to surprise your audience with different types of content regularly. 

If you keep posting the same kind of updates, your followers may disengage or overlook your posts entirely.

Upload Native Videos

One of the best ways to stand out is by uploading native videos directly to social media platforms rather than sharing external links (like YouTube). 

Each platform has its own video duration limits, so make sure to know the rules:


- Facebook: 240 minutes max

- Instagram: 1 to 120 seconds (though, I’ve uploaded longer videos!)

- Twitter: 2 minutes 20 seconds max

- LinkedIn: 3 seconds to 10 minutes

Native videos tend to get better reach because social media algorithms prioritize content hosted on their platform. 

Also, make sure to format your videos correctly, add captions, and ensure that the sound quality is great. 

Video Leap and CapCut are two tools that make it easier to optimize your videos for multiple platforms.

Upload Stories


Instagram Stories have become one of the most popular content formats, and for good reason.

 They provide ephemeral content (which only lasts 24 hours) and allow for clickable links—a game-changer for driving traffic directly from Instagram.

This type of content also gives you flexibility. You can share behind-the-scenes videos, funny moments, or customer testimonials. 

Stories can be casual, engaging, and spontaneous, which is perfect for keeping your audience interested.

Schedule Updates for Special Days

Don’t forget to schedule entertaining updates for holidays or special events. Weekends and holidays are prime times when many brands stay silent. 

This gives you a chance to stand out.

Even better, scheduling tools like Sendible or Sue Social can help you set these updates ahead of time so you don’t have to worry about manually posting.


You can also take advantage of smaller holidays like National Cat Day or professional events like Startup Sundays. 

Sprinkle in some hashtags and emojis to target different demographics and boost visibility.

Engage with Polls and Tag Influencers


Polls are another great way to get your audience involved. Twitter, Instagram, and even LinkedIn allow you to create polls that can gather feedback or spark conversation. 

People love sharing their opinions, and polls can help you learn more about your followers while also encouraging interaction.

Another effective strategy is to tag influencers. When done right, tagging someone in your niche can lead to more exposure for your content. 

Just be sure not to overdo it—no one likes being tagged unnecessarily!

Don’t Forget the Fundamentals

While all these creative ideas will help you diversify your updates, don’t forget the basic rules of social media. 

The 80/20 rule applies here: 80% of your content should provide value (think helpful tips, entertaining posts, etc.), and only 20% should be promotional.


Being present on social media is also important. 

Scheduled updates are great, but nothing beats interacting with your audience in real-time. 

Answer comments, tag people, and reply to messages. It’s all about building genuine connections.

Conclusion

Diversifying your social media content can do wonders for your engagement. 

From native videos to stories, polls, and influencer tags, the more variety you bring to your content, the more likely you are to stand out. 

Plus, it makes managing your social media a lot more fun!


Want more tips? Be sure to check out my social media automation checklist in the description, and let’s take your engagement to the next level!

Download My Free Automation Checklist

Drowning in social media and marketing tasks? Feeling the pressure to constantly be "on," but struggling to keep up with engagement?

 Look no further than "The Ultimate Social Media & Marketing Automation Checklist: Free Up Your Time & Boost Engagement!"

This comprehensive guide empowers you to reclaim your time and skyrocket engagement with a powerful three-pronged approach

Become a Scheduling Superhero: Say goodbye to the stress of last-minute social media posts and scrambling to meet deadlines. Our checklist equips you with a proven system for strategically planning and scheduling your content across all your social media platforms. Imagine pre-planning captivating posts for weeks in advance, ensuring a consistent and engaging online presence. This not only saves you precious time but also allows you to capitalize on peak posting hours for maximum reach.
Automate the Mundane, Unleash Your Creativity: Stop wasting valuable energy on repetitive tasks! Our checklist outlines powerful automation tools that can handle everything from responding to comments and messages to managing social media contests. This frees you up to focus on the big picture - developing creative social media campaigns and engaging with your audience on a deeper level. Imagine the possibilities when you're not bogged down by the day-to-day grind!
Metrics Made Easy: Analyze, Adapt, & Amplify: The true magic lies in understanding what resonates with your audience. Our checklist provides a roadmap for leveraging powerful analytics tools to measure the effectiveness of your social media campaigns. Gain valuable insights into post performance, audience demographics, and engagement metrics. Use this data to refine your strategy, tailor your content, and amplify the elements that drive the most engagement. This data-driven approach ensures you're constantly optimizing your campaigns for the best possible results.


"The Ultimate Social Media & Marketing Automation Checklist" is your key to unlocking a world of free time, effortless scheduling, and skyrocketing engagement. Let AI do the heavy lifting while you unleash your creativity and build a thriving online community.

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Jonathan Coates
Jonathan Coates

I hope you enjoyed this post. I share new weekly articles and training here on the blog that is specifically designed to help you grow your business, convert more sales, and generate more leads so that you can live the lifestyle you love with a thriving business. Please share any content ideas that you would like me to create for you!