How to Use Push Notifications to Bolster Conversions in Your Sales Funnel & Marketing Campaigns


Today, I want to share with you a powerful strategy that can significantly boost conversions in your marketing campaigns and sales funnel—web-based push notifications.

What Are Web-Based Push Notifications?


Web-based push notifications are messages that appear on users' devices (like desktop or mobile) even when they are not on your website. 

They work on browsers such as Chrome for Android, Safari for iOS, and desktop web browsers.

Why Are Push Notifications Effective?


Unlike traditional opt-ins, push notifications don't require users to submit any personal information upfront. 

This makes it easier to capture their attention and keep them engaged with your updates, promotions, or important news.

Integrating Push Notifications into Your Strategy

To integrate push notifications into your strategy, consider platforms like VWO Engage (formerly PushCrew) or similar services. 

These platforms allow you to set up notifications easily and manage subscriber lists effectively.


Benefits of Using Push Notifications

1. Direct Communication: Reach users directly with time-sensitive offers or updates without relying on email opens.


2. Increased Engagement: Notifications can remind users of your brand and prompt them to revisit your site, leading to higher engagement.

- Tips for Implementing Push Notifications

- Non-intrusive Approach: Position the notification opt-in discreetly on your website to avoid disrupting user experience.

- Value-Oriented Messaging:
Offer exclusive deals, updates, or content through notifications to incentivize subscriptions.

Setting Up Push Notifications


To set up push notifications, you typically need to insert a small piece of code into your website's backend. Services like VWO Engage provide straightforward guides for this setup.

Conclusion


In conclusion, integrating web-based push notifications into your marketing strategy can enhance your conversion rates by keeping your audience engaged and informed in real-time. 

It's a powerful tool that complements traditional email marketing efforts and boosts overall campaign effectiveness.


Remember, the key to success with push notifications lies in delivering value and respecting your users' preferences. 

Start exploring this strategy today to see how it can elevate your marketing game!

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Jonathan Coates
Jonathan Coates

I hope you enjoyed this post. I share new weekly articles and training here on the blog that is specifically designed to help you grow your business, convert more sales, and generate more leads so that you can live the lifestyle you love with a thriving business. Please share any content ideas that you would like me to create for you!

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