How to Set Up a Profitable Entrypoint Offer Page in Your Sales Funnel to Drive More Revenue
=== TOOLS & RESOURCES MENTIONED IN THE VIDEO ===
Ultimate Guide to Optimizing Checkout Pages
https://homebusinessblueprint.net/
https://limitlesstrafficformula.com
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In today’s competitive online market, finding new ways to increase revenue and recoup advertising costs is crucial.
One effective strategy I've been using is setting up an entrypoint offer page within my sales funnel.
It's a low-ticket offer that can generate income or break even on your ad spend while delivering extra value to your customers.
What Is an Entrypoint Offer?
An entrypoint offer is essentially a low-priced product or service (ranging from $17 to $39) presented immediately after a potential customer opts in for a free incentive, like a PDF guide or checklist.
Think of it as a thank you page, but with an opportunity for customers to purchase something closely related to the free content they’ve just received.
By strategically positioning this offer, you’re giving them a chance to get even more value, while you cover some advertising costs.
For example, if a customer signs up for a free PDF on "10 Tips for Training Your Horse," your entrypoint offer might be a video course on advanced horse training techniques.
How to Create an Effective Entrypoint Offer Page
Step 1: Align Your Offer With the Free Incentive
The most important element of your entrypoint offer is that it’s highly relevant to what the customer initially signed up for.
If they’ve opted in for a free horse training PDF, your offer should also be related to horse training. The more relevant your offer, the higher your conversion rate.
Your entrypoint page could start with a headline like, “Your Free Horse Training PDF Is on Its Way, But Before You Go…”
This hooks their attention and gives you the opportunity to upsell a related product.
Step 2: Set Up a Simple Checkout Process
Once your offer is crafted, it's time to design a simple checkout flow. This can be done easily using funnel-building tools like OptimizePress or ClickFunnels.
Make sure your checkout page is clean, distraction-free, and continues the same branding and message as your landing page and thank you page.
The customer should feel like they're still on the same journey.
Step 3: Create Urgency With a Countdown Timer
Adding a countdown timer to your entrypoint offer page can drastically improve your conversion rate. By creating urgency, you encourage your potential buyers to act immediately.
For instance, you might say, “This one-time offer is only available for the next 15 minutes,” which pushes people to make a decision quickly.
OptimizePress, for example, makes it easy to add both evergreen and interval countdown timers to your pages, ensuring your customer knows they have limited time to access the offer.
Step 4: Show the Value
Be clear about the discount they’re getting.
For instance, if the product normally costs $75, let them know that today they can get it for $29, saving 60%.
Adding testimonials or social proof can also make a big difference in convincing buyers that they’re making a great choice.
Social proof reassures them that others have benefited from this product.
Step 5: Offer a Clear Call-to-Action (CTA)
Your CTA button should stand out visually—preferably in orange or yellow—and have a compelling message like, “Get this Special Offer Now!”
Just below the CTA, reinforce the scarcity and exclusivity of the offer, ensuring they know that it won't be available again at this price.
Why Entrypoint Offers Drive Revenue
The beauty of an entrypoint offer is that it doesn’t feel salesy.
Your potential customers are already excited about the freebie they’ve opted in for, so offering them something relevant and valuable at a low cost feels more like a natural continuation of that value, rather than a hard sell.
This low-ticket offer also helps you cover your ad spend early in the funnel, meaning any future purchases they make down the line contribute purely to your profits.
Conclusion
If you're not using entrypoint offers in your sales funnel, you're leaving money on the table.
By setting up an effective entrypoint page, you can turn your leads into paying customers right away and make your marketing efforts more profitable.
Whether you’re covering ad costs or driving more revenue, this is a win-win strategy for both you and your audience.
So, get started today and optimize your sales funnel with a highly targeted entrypoint offer that converts!
=== TOOLS & RESOURCES MENTIONED IN THE VIDEO ===
Ultimate Guide to Optimizing Checkout Pages
https://homebusinessblueprint.net/
https://limitlesstrafficformula.com
Donate via Cash App - $joncoates89
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