In the past 13 years, throughout my pursuit of mastery in sales and persuasion, I have certainly read my share of books on the subject.

Below is a list of my personal recommendations from the library:


  1. Question-Based Selling –
  2. How to win friends and influence people
  3. Winning through intimidation
  4. The One Sentence Persuasion Course
  5. The Ultimate Sales Letter – Dan Kennedy
  6. The Boron Letters – Gary Halbert
  7. The Immediate Yes Formula – Cesar Rodriguez
  8. Snap Selling – Jim Konrath
  9. Zero Resistance Selling
  10. The Robert Collier Letter
  11. Words That Sell
  12. How to hypnotize anyone,
  13. How to master the art of selling
  14. The sales bible
  15. Secrets of closing the sale – Zig Ziglar
  16. (bonus) Objection Obliteration – Greg Gomez III
  17. (bonus) Straight line persuasion – Jordan Belfort
  18. (bonus) The psychology of selling – Brian Tracy
  19. The little red book on selling

Jonathan Coates
Jonathan Coates

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