How to do A/B Split Testing Free on Your Websites or Sales Funnels using Google Optimize

Hey hows it going everyone this is Jonathan Coates and
in today's free training I will be showing you how to do an A/B spilt test for
your marketing campaign...

...We will be doing this through the use of google optimize, which is a free marketing tool
provided by Google that helps you to create experiments based off of different variants -

...you can also create triggers that fire off whenever a visitor does something on your site
like scrolling over the exit button, or clicking on an order button, or filling in the opt-in box, etc...

I'm really excited to share this with you because a lot of folks aren't even familiar with google optimize let alone split testing, and the folks who know about a/b testing are using paid services to accomplish their experiments.

So just to further clarify an A/B split test is way of going about testing which page converts better, so for an example you'll have one page that has a Bolded Headline with a Yellow Checkout button, and you'll have a variant of that page with the same exact content and layout, but the only difference is you'll have a red checkout button, and the headline won't be bolded

- so this is just an example - By sending 50 people to page a, and 50 people to page b, whichever one has more sign-ups is the one you'll stick with. So I explain all that in this video and how to set it up for free.

=== TOOLS & RESOURCES MENTIONED IN THE VIDEO ===

Google Optimize  

Google Analytics  

Google Tag Manager  

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