Science Based Advertising | Episode 3 | Dan Kennedy | Matrix Movie

“Your adventure begins!”
… Now most of these “Gurus” how here who proclaim their “Adcopy Expertise”, would advice against such a “gimmicky tactics”
like beginning your Sales Letter like this…
…But Dan Kennedy on the other hand (God Father of Sales Copy)
…Breaks the “rules” and I put that in quotation mark, because who’s rules!?
…In today’s Episode of Science-Based Advertising, i’m showing you how the King writes his copy, how its flows, how he captures you.
The cliffhangers, the double entendres, the metaphors, the analogies.
Dan Kennedy got Bars! lol Watch how Dan Kennedy persuades his audience my relating a story about himself to a famous movies character…
…then connects that scenario with the audience in order to get them to buy a book. ALL in a short condensed 1 page letter.
Freaking.Flawless.

===Tools & Resources Mentioned in the Video===

Dan Kennedy’s Original Facebook Post

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